Brand Identity Clarity & Digital Presence Optimization
As part of Saddad efforts to strengthen brand perception and improve customer engagement, the restaurant approached Impact - a creative branding and digital marketing agency - to refine its existing visual identity and elevate its overall presence.
While the brand identity was already established, it lacked the consistency and clarity needed to stand out in a competitive market.
Impact took the lead in repositioning the brand visually through a comprehensive visual communication strategy designed to reflect the brand’s personality and improve its connection with the target audience.
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What Impact Delivered:
Developed custom visual content for social media platforms, tailored to reflect the restaurant’s brand identity and resonate with its target audience.
- Created print-ready promotional designs (including banners, roll-ups, and other materials) with precise sizing and layout for high-quality execution.
- Enhanced visual communication tools to make brand interaction easier and more intuitive for customers.
- Strengthened the restaurant’s visual presence both in-store and across digital platforms.
- Repositioned the brand through consistent, high-impact visual outputs that elevate its market perception.
- Achieved a noticeable increase in engagement, improved customer experience, and a measurable rise in order volume.
At Impact, we didn’t rebuild the restaurant’s identity from scratch —
we simply reintroduced it in a way that reflects its value and secures its place in the customer’s mind.